health-marketing

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Mon, 06 Feb 2012 14:32:58 GMT

Hospitals Mine Their Patients' Records In Search Of Customers
Kaiser Health News
At an industry conference last year, Provena Health marketing executive Lisa Lagger said such efforts had helped attract higher-paying patients, including those covered by 'profitable Blue Cross and less Medicare'" (Galewitz, 2/5). Read the story.

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Wed, 25 Jan 2012 08:43:14 GMT

PM360 Announces Winners of Pharma Choice Awards
PR Web (press release)
PM360, a leading health-marketing industry trade magazine, recognized the best innovators in the industry with their annual Pharma Choice Awards. The winners are featured in the January issue of PM360, available now.

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